1890s White Brothers & Company \"Willow Calf\" Boston Shoe Advertising Token For Sale

1890s White Brothers & Company\"Willow Calf\" Boston Shoe Advertising Token

This is a wonderful piece of late 19th-centuryAmerican retail history: an original copper/bronze advertising shoe tag tokenissued by White Brothers & Company of Boston, U.S.A.

Design & Historical Context:

• Obverse Inscription: \"WHITE BROTHERS & COMPANY • WILLOW CALF • BOSTON. U.S.A.\" framing a beautifully detailed central weeping willow tree design.

• Reverse Design: Features a prominent \"Good Luck\" lucky horseshoe motif nestled in a field of pseudo-hieroglyphs, occult squiggles, and mystic symbols (including an Ankh-style symbol at the base).

• Historical Background: \"Willow Calf\" was a highly regarded brand of processed boot and shoe leather during the Gilded Age. These promotional pieces were holed at the mint and affixed to newly manufactured footwear as a guarantee of high-grade material authenticity, encouraging the buyer to keep the token as a pocket good-luck charm.

Condition Report:

• State: Authentic lightly circulated condition with a beautiful, natural mid-brown copper patina.

• Details: Struck with the standard factory perforation at the top. The lettering, weeping willow boughs, mystic reverse symbols, and outer rim denticles remain quite sharp and highly legible. Please examine the high-resolution listing photos to assess the exact cosmetic state.

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