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Complete set of 51 Coors advertising lapel pins: one state-shaped enamel pin for all 50 U.S. states, plus a bonus pin shaped like the continental United States. Each pin is gold-tone metal with red enamel fill and the Coors script logo in white.
For most of the 20th century, Coors was a regional beer sold only west of the Mississippi, since it was unpasteurized and required refrigerated shipping. The company began expanding east in the late 1970s, and after decades of gradual rollout, Coors finally reached all 50 states in 1991 when it entered Indiana — the last remaining market. This complete state pin set marks that milestone, when Coors became a truly national beer brand.
A great piece for beer memorabilia collectors, breweriana enthusiasts, or anyone building a Coors advertising collection — a complete, matching set like this is uncommon to find intact. Pins show typical light handling wear from age; please see photos for full detail on condition, as they are part of the description.
