RARE West End Watch Co Sowar Auto Persian Farsi Day Date TV Dial 36mm Swiss For Sale

The watch works and keeps good time for its age.
Please look at the pictures.
The Vintage West End Watch Co. \"Sowar\" Automatic with a Persian day-date wheel and a 36mm TV-shaped dial is a fascinating, niche piece of horological history.
Here is a breakdown of what makes this specific configuration notable:
1. The Heritage of the \"Sowar\"
West End Watch Co. is a historic Swiss brand founded in 1886. The brand found its primary success in the Middle East, India, and Central Asia, supplying robust timepieces to British military personnel and civil servants. The model name \"Sowar\" means \"cavalryman\" or \"warrior\" in Hindi/Persian, highlighting its origins as a durable, military-spec field watch.2. The Dial and Language Configuration
The inclusion of a Persian (Farsi) Day/Date display makes this variant highly collectible. West End Watch Co. was one of the few Swiss manufacturers that actively customized day wheels for regional markets, printing days of the week in Arabic and Persian scripts.The 36mm TV Dial places this watch firmly in the 1970s design era. Moving away from traditional round military cases, West End adopted the squared, rounded-edge \"television screen\" geometry that was popularized by brands like Omega, Heuer, and Rado during that decade. At 36mm, it wears with a distinct, retro-vintage presence on the wrist.
4. Technical Specifications
Movement: Typically powered by highly reliable, workhorse Swiss automatic movements from ETA (such as the ETA 2836 or 2789 series) or A. Schild (AS). These movements are robust, easy to service, and feature a quickset day/date mechanism.
THIS WATCH IS SOLD AS IS.
T