Vintage \"Citrus 7\" promotional snapback cap - 7UP brand introduced in the 80\'s For Sale

Vintage \"Citrus 7\" promotional snapback cap - 7UP brand introduced in the 80\'s
Citrus 7 was a short-lived, fruit-juice-infused soda line introduced by the Seven-Up Company in April 1986. Developed in collaboration with the advertising agency Leo Burnett USA, the brand was created to capitalize on the mid-1980s trend of adding real fruit juice to carbonated soft drinks (competing with brands like Pepsi\'s Slice).
The Flavor & Brand Identity

• The Recipe: Unlike standard 7UP, which strictly features lemon-lime flavors, Citrus 7 was formulated as a multi-citrus blend combining orange, tangerine, and lemon-lime juices.
• The Name Origin: The name was cleverly designed to maintain a clear \"number\" connection to the firm’s flagship 7UP brand while explicitly highlighting its multi-fruit citrus profile. (Interestingly, patent and trademark records show it was officially filed by Seven-Up on September 27, 1985, following an almost identical \"Citrus 7\" soft drink concept proposed by Northwestern University graduate students in a 1981 classroom project).
• The Lineup: The soda was released in both regular and Diet 7 Citrus versions, the latter of which was sweetened with NutraSweet.

🛑 Why it DisappearedCitrus 7 was only distributed for a very short time in limited United States test markets. It debuted during a chaotic corporate era for the Seven-Up Company, which was sold by Philip Morris to investment firm Hicks & Haas later in 1986. Due to low market performance and a shifting corporate focus—including the launch and failure of the spice-flavored 7Up Gold in 1988—the Citrus 7 line was quickly discontinued

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