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Vintage Sears Swiss Manual-Wind Watch — 1970s Red “Bullseye” Dial (Sicura)
Striking 1970s Swiss-made dress-sport watch retailed under the Sears name and manufactured by Sicura, the Swiss house linked to Breitling through common ownership during that era. Bold red-and-silver target dial, a true seventies design statement.
Details / Détails:
• Retailer: Sears (Swiss Made dial)
• Manufacturer: Sicura (signed clasp)
• Movement: Manual wind (mechanical) — fully working, winds and keeps time
• Case diameter: ~38mm (excl. crown)
• Date window at 3 o’clock
• Red central seconds hand
• Case: stainless steel back, base metal bezel
• Original Sicura beads-of-rice bracelet
Condition / État:
Pre-owned, working — winds smoothly and keeps time. Beautiful clean dial with strong red color. Minor signs of age to case/bracelet consistent with a ~50-year-old watch (see photos). Crystal clear.
