1977 Sears CHRISTMAS Book Atari 2600 game console Mattel Auto Race Football A2 For Sale

Imagine being a kid again in Christmas 1977. The Sears Christmas Wish Book arrives, and suddenly every dream you could possibly have is sitting between its pages. You study each picture, circle your favorites and hope that somehow Santa understands. This incredible catalog captures the exact moment electronic gaming was about to change childhood forever—when the Atari-built Sears Video Arcade, Speedway IV and those miraculous new Mattel handheld games looked like technology from the future. For the gamer who grew up in this era, opening this book is not simply looking through an old catalog—it is stepping directly back into Christmas morning.

The gaming pages are absolutely spectacular. Here is the Atari Video Arcade cartridge system—the Sears version of what collectors now know as the legendary Atari 2600—along with colorful cartridges and dedicated electronic games. There is the amazing Speedway IV at its original $98.95 price, plus Mattel Auto Race for $17.84 and Mattel Football for $26.64. Today, these are treasured pieces of video-game history. In 1977, they were the toys every kid stared at, dreamed about and begged their parents to place beneath the tree.

This is an original 1977 Sears Christmas Book, not a reproduction. It remains filled with hundreds of pages of toys, electronics, clothing, gifts and pure American Christmas nostalgia. The catalog shows honest age and storage wear, including wear around the cover, spine and page edges, as clearly pictured—but that only confirms it survived the very era collectors want to remember. The games featured inside can cost hundreds or even thousands of dollars today, yet this one book brings them all together exactly as we first discovered them. If these pages were part of your childhood, you already understand: you are not buying an old Sears catalog—you are buying Christmas 1977 back.

See photos for exact condition.