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Entrepreneurship Fundamentals is the high school student’s guide to understanding how entrepreneurs identify opportunities, develop an idea, and bring it to market. Foundational program for students enrolled in a Business CTE program or anyone interested in becoming an entrepreneur.
Chapter 1: Entrepreneurship: Going from an Idea to a Business
Chapter 2: Products
Chapter 3: Pricing and Distribution
Chapter 4: Promotion Mix: Tools, Goals, and Strategies
Chapter 5: Introduction to Marketing
Chapter 6: Understanding your Customer
Chapter 7: Accounting and Financial Statements
