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Essentials of Marketing: A Marketing Strategy Planning Approach – 18th EditionBy Joseph P. Cannon, William D. Perreault Jr. & E. Jerome McCarthy
McGraw HillISBN-13: 978-1-266-16846-8
Edition: 18th Edition
Format: HardcoverThis is an Instructor’s Evaluation Copy and is marked “Not For Resale” on the front cover. There are no indications on the bibliography page or water markings to prohibit this sale but the sticker on the front is in tact. Please see photos for this marking and purchase with that distinction in mind.Comprehensive college-level marketing textbook covering marketing strategy and planning, target markets, the marketing mix (Product, Place, Promotion and Price), and related marketing concepts.ConditionPre-owned and in good overall condition. The book shows normal signs of previous handling and storage, including edge and corner wear, scuffing, and some bumps/creasing to the hardcover. Interior appears clean and very usable based on inspection.Please review all photos carefully, as they are part of the condition description and show the actual book you will receive.Please NoteThis listing is for the physical hardcover textbook only. McGraw Hill Connect is discussed inside the book, but no digital access code or active Connect subscription is included or guaranteed.Instructor’s Evaluation Copy / Not For Resale edition.
