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RARE ORIGINAL 1935 STANDARD OIL COMPANY OF CALIFORNIA SALES TRAINING COURSE
Outstanding piece of early Standard Oil / Chevron corporate and petroliana history dating to 1935.
This is an original Standard Oil Company of California Sales Training Course, presented in its vintage leather-bound binder and containing the individual instructional lessons used to train Standard Oil sales personnel during the Depression era.
The course was prepared by noted sales counselor Paul W. Ivey, Ph.D. and covers virtually every stage of the selling process.
Included lessons cover subjects such as:
• Become Success-Minded
• Know Your Merchandise
• Know Yourself / Develop Your Personality
• Know the Customer
• Appeal to Buying Motives
• Plan the Sale
• Get the Customer’s Attention
• Arouse Interest
• Create Desire
• Close the Sale
The individual lesson covers feature period Standard Oil Company of California branding and early Chevron imagery, making this considerably more interesting than an ordinary vintage sales manual.
The leather-bound presentation binder itself displays beautifully, with gold lettering reading “Sales Training Course – Standard Oil Company of California.”
A fascinating survivor from the early history of the company that eventually became today’s Chevron Corporation.
This would make an excellent addition to a collection of:
• Standard Oil memorabilia
• Chevron memorabilia
• Petroliana
• Vintage gas & oil advertising
• Service station memorabilia
• Corporate history
• Depression-era business ephemera
• Vintage sales and advertising material
ORIGINAL 1935 ITEM — NOT A REPRODUCTION.
Please examine all photographs carefully. This is approximately 90 years old and exhibits age, handling and storage wear consistent with an original period item. The photographs are considered an important part of the condition description.
A very unusual opportunity to acquire a substantial piece of pre-WWII Standard Oil of California / Chevron history rather than the more commonly encountered signs, cans and service-station advertising.
