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Up for sale is an absolute holy grail for vintage beer advertising and 70s apparel collectors. This is a true, authentic 1970s Miller Lite promotional shirt featuring the iconic, highly sought-after \"Little Sister\" double-sided campaign. This shirt features the clever text \"The tall blonde is beautiful\" with a classic Miller Lite graphic on the front, and finishes the punchline on the back: \"...but little sister is a knock out.\" This campaign playfully introduced Miller’s 7oz pony bottles alongside their standard 12oz \"tall blonde\" cans. This piece is printed on a legendary, imported Swan Brand blank (RN 65360). Swan from this era are famous in the vintage community for their unique, premium 100% cotton weave that breaks down into a beautiful, semi-translucent, \"tissue-thin\" texture that modern reissues simply cannot replicate.
Features: Era: Authentic late 1970s. Color: Light Blue / Powder Blue. Fabric: True ultra-soft, tissue-thin, translucent cotton Stitching: Period-correct single-stitch hems on sleeves and waist tag: Original Swan Brand tag intact. Details: Pristine deadstock condition. Kept in storage for roughly 50 years. No dry rot, no storage stains, no yellowing, and zero graphic cracking.Pit to pit: 15.8”
Length: 24”
