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Brand: Fletcher's Milford Paint Works (Milford, New Hampshire)
Theme: Vintage Advertising / New Hampshire Local History / Mid Century Modern Paint Swatches / Toxic Lead Ephemera
Year Manufactured: c. 1952-1958 (1950s Era)
Material: Multi-Fold Paper Brochure with Attached Color Blocks
Size: Standard pocket showroom format (Measures approx. 7.5" H x 3.5" W closed)
Original/Reproduction: Original Vintage Literature
Country/Region of Manufacture: United StatesUp for sale is a wonderful, highly graphic piece of regional New England advertising history: an original 1950s Fletcher's House Paint showroom swatch brochure and color chart foldout. This authentic piece of hardware store literature was issued out of the historic Milford Paint Works factory in Milford, New Hampshire, custom-tailored for "Rugged New England Weather."The interior opens to reveal a stunning matrix of 24 original attached paint color swatches highlighting iconic, quintessential mid-century atomic era shades—headlined by the highly collectible "Tangerine" orange, "Ocean Green," "Colonial Blue," and "Taupe." The reverse panels feature extensive promotional columns, including architectural copy explicitly detailing their vintage lead, zinc, and chrome formula compositions. Crucially, the paper preserves extensive, authentic 1950s handwritten pencil notations detailing a homeowner's custom mixing instructions and coverage math calculations.Condition Details:
Very good vintage condition with exceptional archival character! The graphic ink blocks remain remarkably bright, bold, and free of heavy fading. The paper folds are completely structural and intact.Sold fair and completely honest straight out of an estate barn storage container. As an authentic 70-year-old paper artifact, the item displays a minor storage patina—including expected uniform natural edge-toning, a light dusting of estate dust, minor corner tip rubbing, and a small faint storage spot on the lower edge margin of the front panel as clearly pictured. Completely free of modern adhesive tape repairs, heavy liquid stains, or missing pages.Shipping Note:
Vintage advertising paper literature requires absolute professional-grade defense in transit to prevent creasing or edge folds. The brochure will be sealed flat inside a clear archival-safe protective sleeve. It will be shipped 100% FLAT, sandwiched securely between multiple heavy layers of thick, ultra-rigid corrugated industrial cardboard inside a weather-proof mailer to guarantee flawless arrival at your doorstep.
